Brand Usage Guidelines Policy

Using the anime expo chibi® brand and trademarks

These guidelines are designed to help you use our brand and assets, including our logo, content, and trademarks.

A. Permitted Use

You are not required to seek permission to use the “anime expo chibi” word mark or one of the logo marks depicted below (the “Marks”) when you use the Marks in the following ways:

1. For any press coverage;
2. To promote your appearance or activity at anime expo chibi (“axc”). For example, you may use the Marks to inform the public about your booth or panel at axc. (Please be sure to use the trademark registration symbol ® with the first instance of the anime expo chibi word mark, e.g., anime expo chibi®.)

B. Not Permitted

You may not use our Marks or Anime Expo Mascots (“Max”, “Ai”, “Xeno”, “Mahoko, and “Kisegi”), or any derivative versions of the Mascots, to suggest sponsorship or endorsement by axc for your products, services, or separate event without permission.  Examples of unpermitted use include, but are not limited, to:

1. Affixing our Marks and/or Mascots on merchandise or exclusive merchandise or packaging for merchandise;
2. Using the Mascots in social media posts about your booth at axc;
3. An “anime expo chibi” page or collection in an online store;
4. Using our Marks in the names of unofficial events held separately from anime expo chibi, for example: “XYZ’s anime expo chibi Party”;
5. Using our Marks for activities such as ticket giveaways or sweepstakes.

Such uses require permission and a trademark license from SPJA, if permission is granted.  To request use of our Marks on products such as exhibitor exclusive merchandise or in any other way not permitted in Section A above, please contact marketing@spja.org and include any visual mockup of intended use, by September 30th.

Please refer to our Brand page for our AX Logo Usage guide.